As the saying goes, "New Year's New Weather", after the Spring Festival, all walks of life have begun to busy in the new year, each has its own new weather, and the home industry is no exception. In the past year, the tightening of the real estate market has brought unprecedented challenges and pressures to the industry. Nowadays, the home store is still suffering. The “dismissal†scandal has been frequently reported. Although the home improvement has been hit by the “scratch of the cold,†it is still fighting, showing the Year of the Dragon. Dragon horse spirit. Can the home industry also "long-term luck"? Still an unknown number.
The home industry was hit in 2011, and the store was hit hard. Although there is still a good development opportunity for the analysis of the home furnishing market in 2012, the regulation of the real estate industry continues to tighten, and residential transactions are still not optimistic. In the past year, the expansion of various types of stores in Guangzhou has slowed down significantly. Some insiders believe that this year's regulation is still an intractable problem for home furnishing enterprises.
New Year's new weather, home fur industry, the Year of the Dragon can be a big luck
Frequent manufacturers "retired the store" Home industry is worried about 2012
The arrival of the new year has not brought much turn for the home market. On the contrary, recently, in some hypermarkets across the country, news of corporate withdrawals has been frequently reported. In Beijing, the domestic high-end home store, Red Star Macalline, is experiencing the dilemma of “retiring the storeâ€. Some bathroom brand dealers have already withdrawn from a store in Beijing. The same phenomenon also occurred in Chongqing, Nanjing, Zhengzhou and other stores.
In Guangzhou, the reporter found that although the home store has been quiet in the past year, there is no such thing as a large-scale withdrawal of merchants like other cities. The Red Star Macalline was officially opened in Pazhou and Tianhe stores last year. There has been no news of dealers or manufacturers evacuating. But whether it is the Red Star Macalline or other, like the Jockey Club home, the high German Mercure, and so on, these stores are still quiet at the moment.
Some insiders told reporters that the withdrawal of shops in other cities was due to poor management and the high rents in the stores. In Guangzhou, this phenomenon has not yet appeared in large numbers. The main reason is that many of the stores that are currently operating are relatively short to open, and businesses can also enjoy some of the operating offers offered by the stores, such as rent-free, rent-reduction, etc. . Therefore, the store like Red Star Macalline in Guangzhou should not be in a short period of time. Although the Guangzhou home store is still relatively stable at present, the market environment is still worrying. The head of the home furnishing marketing told reporters that the “demolition†tides like Beijing and Chongqing may also be after the Spring Festival this year. Guangzhou appeared.
New Year's new weather, home fur industry, the Year of the Dragon can be a big luck
The home improvement enterprise "stronger Hengqiang" market is increasingly regulated
Under the increasing emphasis on environmental protection, design and after-sales service, many building materials merchants and home improvement companies have adjusted their business strategies, and they have invested in brand competition from the original price competition. The entire market is also gradually regulated during the shuffling process.
Industry insiders expect that home improvement companies will completely segment the market this year, highlighting the advantages. The entire market is gradually moving towards regulation.
Dai Liang, a nationally registered senior interior designer, set up his own studio in Huizhou. He believes that home improvement enterprises should respond to market changes, and should identify their own market positioning, segment the market, and achieve differentiated operations.
Huizhou Jixiang Decoration Design Engineering Co., Ltd. Xiao Xiaobo also agreed with this statement, “Specially targeting a certain level of consumer groups is conducive to deepening the products and services. We have seen the demand for home decoration of Huizhou civil servants in recent years. Pay special attention to the quality of home improvement, and introduce new customers as the main means to increase the number of orders.
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