New trends in make-up

1. New trends in make-up: professional nail care services are popular all over the world

Female friends seem to have abandoned the habit of nail care at home, but go to a professional nail care store to accept their services. This development is deeply affecting domestic retailers and producers who did not design a professional market. .

In recent years, the professional armor service market has sprung up and developed rapidly. The color service was widely spread in the streets and all the time. According to market research firm Mintel, the value of professional nail care industry grew by nearly $1 billion to $6.3 billion between 2003 and 2005. Affected by this trend, sales of nail care products for food, drugs, other popular stores and top retailers fell by $20 million over the same period. In addition, according to research by Research and Markets, the market for retail nail polish and nail care in 2005 was $754 million, a slight decrease of 9% from the $830 million in 2000. So why do female friends no longer prefer to carry out nail care at home but choose to go to a professional nail salon to care for nails?

Obviously, the most important and obvious reason is the problem of time. It takes a lot of time and energy to prepare for manicure and the final color painting. At present, with the development of economy and society, people's life rhythm is obviously accelerated, and female friends are rushing to work and family life. Time has become their most precious thing and cannot be wasted. Another reason is also from economic considerations. According to the survey statistics, an average bottle of nail polish costs 6 US dollars, while a professional nail care center for a nail art average is about 10 dollars, spend money to enjoy, why not? Once again, after choosing a nail salon, customers and friends often have different nail styles and colors to choose from, and professional nail care takes much less time than at home. Based on the above considerations, people flock to nail art. It is not surprising that Sharon pursues the consumption trends of beauty and enjoyment.

Mintel analyst Kat Fay said, "The benefits of nail care at home are slowly diminishing. As the price difference between armor at home and armor at professional service stores is getting smaller, even if the overall economy is not so prosperous, People also choose the latter for nail care and enjoy life.” According to Mintel research, there were 54,000 professional nail care salons in the United States in 2004, and now with the emergence of new nail care salons in alleys and shopping malls, this The numbers are constantly increasing. Of course, in the case of fierce market competition, in order to win a place, the major nail care centers can not help but lower their prices in order to cope with the challenges of new competitors.

In addition, Mintel's Global New Product Database (GNPD) shows that from 2003 to 2004, the global color nail polish series introduced 40% more new products, with North America and Latin America growing the fastest, while Asia Pacific and Europe. On the contrary, there is a slight downward trend. In the past six months, the number of products containing vitamins, minerals, botanicals and herbal ingredients has increased. Because nails are porous and absorb substances that are applied to the surface, these products with special ingredients are more beneficial to health and provide more natural protection than products with common chemical ingredients. At the same time, more and more products that provide UV protection continue to appear, so that the nails will not turn yellow, and the color of the nails will be more maintained, and the nail polish will last longer. Soft, soft tones are always popular in color nail polish products. From 2004 to 2005, masculine colors such as black, navy and purple were popular. This does not mean that people will stay away from feminine colors. This trend is just adding more changes to traditional color choices. These new colors are perfect for female consumers who like to apply nail polish but don't want to be too feminine. The trend of over-feminization is outdated. Black, dark purple, and velvet blue are not typical nail polish colors, but the addition of these colors extends the choice of adventurous consumers.

The nails are porous and absorb the substances we apply to their surface. Therefore, some nail polishes provide additional benefits such as vitamin supplements or botanical ingredients (such as essential oils, floral extracts and seaweed extracts). However, for women (or men) who do not want to apply nail polish and those who prefer only a certain brand (or men), these products can provide extra care for the nails. Nail care products such as some enhancers of hydroxide polymers can enhance the flexibility and robustness of the nail while avoiding the nail being broken. Nail care products offer a variety of different efficiencies depending on the product formulation. Vitamin/mineral-enhanced care products maintain healthy, strong nails, while others that use botanicals or herbal ingredients provide hydrating benefits. In Finland and the United States, whitening products are also extended to the fingertips, mostly using vitamin C or other types of whitening ingredients. This optical nail whitening agent has a matte finishing function and is suitable for both women and men, and is said to help whiten yellow nails.

Mintel also pointed out that another trend in nail care is that people have recently become more and more fond of natural nail color and style, rather than those bright and even dazzling red nails. This trend has a positive impact on the entire nail care field. Further development. The company also said that although the style of nails does not change too much, this natural wind has caused manufacturers to do their utmost to develop more colors and nail ornaments to meet the growing market demand. Fay explained, “In the past, people like long, very bright nails, and now this preference is slowly diminishing to become more natural and beautiful. It is well known that the development of the fashion industry is the most difficult to predict, but What is certain is that this kind of not-so-short nail style will last for a while. If nail care centers and manufacturers can't keep up with this new beauty trend, it will not be easy to win in the market competition in the future."

2 , the future of the makeup market is unlimited

According to a report by the German FTD, the color cosmetics market is currently in the golden period of development. The current market value is two trillion US dollars, and its development is immeasurable. A brand manager at P&G said: "You may have enough paper, but lipstick is never enough." Experts expect P&G to take further acquisitions, "although the beauty industry has attractive growth rates and high profits." Analyst Christian Nagstrup from Jyske Bank, Denmark, said. At the same time, in order to win the global occupation status, the competition within the industry is also very intense. In 2003, P&G began its offensive: the company purchased a perfume license from the fashion house Valentino. Procter & Gamble bought the German hair care products company Wella shortly after the purchase of Dolce & Gabbana license at the end of 2005. Chris de la Puente, president of Procter & Gamble's hair care products, said: "Beauty products are the drivers of our growth."

Master trick

L'Oreal, currently the number one player in the market, began to counterattack and took over the British Body Shop. Shortly after Procter & Gamble announced its license for Dolce & Gabbana, L'Oreal announced its start of cooperation with the popular house Diesel. This year, Procter & Gamble sponsored the Fashion Festival in Milan, one of the most important events in the luxury and fashion world. Through sponsorship of the event, Procter & Gamble believes that many fashion reporters have learned about their beauty products.

The FTD report pointed out that customers who want a better shape can make beauty products companies earn a full pot. The global beauty market is in a state of sorghum under this directive. Germany's Henkel invested 420 million US dollars in the US deodorant market, which caused strong repercussions. The company is now branding the Uilever brand because it can strengthen its strength in the personal care market with the Dove and Rexona brands. The company also wants to promote its frozen foods, including the Iglo brand. How the company will use the 1.4 billion euros at hand is already very clear.

L'Oréal's new CEO, Jean-Paul Agon, officially delivered an official speech a week ago and his further acquisition plan after his inauguration. Because the money that can be earned by relying solely on brands is limited, so opportunities are getting less and less.