Recently, Mattel and Jingdong Supermarket signed a strategic cooperation agreement, the two sides will jointly develop Jingdong exclusive products, and in-depth cooperation in new product launch, category management and data opening, to provide Chinese consumers with more quality toy goods and service.
Since 2013, Mattel has officially entered JD. The two sides have always maintained in-depth cooperation. Many new products of Mattel have been successfully launched on the Jingdong platform: in June 2015, Fisher's four-in-one monkey fun garden debut; February 2016, Migao blocks The Call of Duty series was launched. In September of the same year, Thomas and his friend, Yongbao, launched the “Thomas Big Storm†promotion at the exclusive launch. During the month of the event, sales increased by nearly 200% year-on-year.
It is reported that the new QQ Family toy series created by Mattel will also be launched exclusively at Jingdong Supermarket. This new product is a hard toy developed by Mattel based on QQ image after it is officially authorized by Tencent. It is not only suitable for the age of 0 to 3 years old, but also caters to the needs of the middle school students.
According to the strategic cooperation agreement, Jingdong Supermarket and Mattel will also cooperate in various aspects such as product customization, category management, marketing innovation, and big data opening. In the future, the two sides will jointly promote and build Jingdong's exclusive contributions, and at the same time conduct in-depth exploration in data sharing, open up the member points mechanism, and enhance the user's shopping experience.
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