Linpac Packaging has streamlined the rebranding under the banner of a rigorously fresh package and fresh Rfresh range.
All fresh pallets made from raw materials will be called fresh and recycled paper will be renamed Rfresh. After the prefix will be they are all from the abbreviation of materials such as PET or PP.
The new product's hierarchy will be applied to the products sold by Linpac in Europe, and intends to integrate its products and more hopefully provide customers with different plastic polymer-like products.
The name change includes the following: Clearfresh has renamed Food Secretary B to become a private secretary of Open Rigid Tray Preservation, Rfresh is now called RfreshPET and Rpro becomes Rfresh Polypropylene.
Linpac also simplifies the division of the four groups.Each the name of their film series before using the last name of the film is to seal the material name, and the film that serves as the standard gas barrier will include the letters B.
For example, the sealing layer of a tray cap has a very high barrier polyethylene membrane seal will be referred to as LINtop Sports Hepatitis B, after passing the information on the thickness of the material.
Linpac launched a communications program that informs its sales and customer-facing staff changes while it also launched a campaign to inform retailers, packaging and processing.
The name change is being pushed through a series of brochures.
Ralph Wong, president and managing director of Linpac, said: Now is our right to propose a simpler, more reasonable naming structure that allows customers to easily identify the products they need. This also makes it easier for us to introduce new product ranges within our system.
We appreciate that some of our customers may take a while to adapt to the new naming system, but our customer service consultants will actively help them make the right product choices when they order from us.
All fresh pallets made from raw materials will be called fresh and recycled paper will be renamed Rfresh. After the prefix will be they are all from the abbreviation of materials such as PET or PP.
The new product's hierarchy will be applied to the products sold by Linpac in Europe, and intends to integrate its products and more hopefully provide customers with different plastic polymer-like products.
The name change includes the following: Clearfresh has renamed Food Secretary B to become a private secretary of Open Rigid Tray Preservation, Rfresh is now called RfreshPET and Rpro becomes Rfresh Polypropylene.
Linpac also simplifies the division of the four groups.Each the name of their film series before using the last name of the film is to seal the material name, and the film that serves as the standard gas barrier will include the letters B.
For example, the sealing layer of a tray cap has a very high barrier polyethylene membrane seal will be referred to as LINtop Sports Hepatitis B, after passing the information on the thickness of the material.
Linpac launched a communications program that informs its sales and customer-facing staff changes while it also launched a campaign to inform retailers, packaging and processing.
The name change is being pushed through a series of brochures.
Ralph Wong, president and managing director of Linpac, said: Now is our right to propose a simpler, more reasonable naming structure that allows customers to easily identify the products they need. This also makes it easier for us to introduce new product ranges within our system.
We appreciate that some of our customers may take a while to adapt to the new naming system, but our customer service consultants will actively help them make the right product choices when they order from us.
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