[Abstract] The survey shows that although Chinese consumers have an urgent need for green home improvement products and services, the related cognition is generally one-sided. In cities with relatively developed economies, the popularity of green home improvement is relatively high. Consumers generally believe that to achieve green and environmentally friendly home improvement, we should consider home improvement products and services from the three aspects of “safety, health and energy conservationâ€. The survey also found that large home improvement chain supermarkets are the preferred channel for Chinese consumers to carry out green home improvement consumption.
It is worth worrying that consumers' perceptions of green homes are generally inadequate and there are blind consumption. More than half of consumers do not understand the safety hazards in home decoration, and lack the knowledge to avoid or eliminate these hidden dangers, especially the safety problems caused by construction and other home improvement links. The three major safety hazards of home decoration that consumers are most concerned about are electrical fires, slippery bathrooms, and leaking water pipes. Relative to the safety issues in home improvement, consumers have lower levels of awareness of health problems caused by home decoration, and most consumers have misunderstandings about green homes.
Environmental protection is prevalent in the need to prevent home "pseudo green"?
The concept of green home is well known. For the home industry, which is closely related to people's daily life, green environmental protection means new design concepts and development opportunities. Therefore, both home products and building materials products are in the name of “green†and try to make a fuss about it. As a result, many businesses took the opportunity to speculate, quickly put their products into the ranks, and even increase the price. At present, there are many household products with the "green" banner on the market. Some of them are really environmentally friendly, while others are "pseudo green". Since the current unified standard for green products has not yet been introduced, the “pseudo-green†products are able to fish in troubled waters. So, how do consumers distinguish which products are really green and which products are “pseudo green� In fact, true green and low-carbon products must pass through the concept of environmental protection from production to transportation, including the procurement of raw materials, the use of energy-saving and low-carbon in the production process, energy conservation and environmental protection during transportation, and low carbon use in product use. Energy efficiency and disposal methods after product disposal, if only the terminal is energy-saving and environmentally friendly, it may not be a real green product. Therefore, to identify whether a product is a green product, we must measure it from all directions.
The price of environmentally friendly products is not necessarily high. Consumers will find that the green and environmental certification of furniture produced by the merchants is very difficult to distinguish. Although it is understandable that green products are relatively expensive due to rising costs, not all products are expensive.
Since the country is currently calling for low-carbon energy conservation in various industries, some products are protected by national policies or can use state subsidies to upgrade product technology and upgrade equipment. Such products will not generate too much additional cost, the price Relatively more close to the people. Therefore, consumers should never feel that a product is green and its price will be expensive. The most important thing for consumers to buy is to understand rational consumption. It is necessary to find out where the value of the purchased product is, where it originates, and whether the use is true. Otherwise, it will pay an expensive price and buy back a “pseudo greenâ€. "Products, let the unscrupulous business succeed. Some experts pointed out that green consumption is a consumption method that does not pursue luxury, does not covet the quantity, and converges rationally.
Timely establishment of a new concept of "ecological home" Environmental protection and health are the two key words of eco-home, and eco-home is a concept of human settlements with higher standards than green homes and a broader comprehensive index. It is a way of harmonious coexistence between man and nature. An attitude. Many people equate "ecological home" with planting trees and trees, and think that these are synonymous with ecology. In fact, this understanding of ecology can only be said to stay in a kind of appearance, and more often it is going into There is a misunderstanding, even contrary to the ecological principle, and the opposite is true. For example, the renovation of logs with the theme of returning to nature cannot be said to be a very “ecological†way of home, as it directly leads to the harvesting of trees. In the same way, look at all the fabrics, sofa covers, carpets, wallpapers, and even the green plants that we highly admire. The soil that nourishes these plants also nourishes countless harmful mites, becoming invisible killers who lurk at home for a long time. The sub-health status of many modern people may be caused by living in such an environment for a long time. Therefore, in order to ensure better air in the living room, the plants, lighting, furniture and other furnishings in the living room must be scientific, creating a “home ecological†environment conducive to health.
The roof made of solar panels, the walls built of insulating materials, the surface of the wall to which fluorescent paint adheres, and the water-saving system for recycling... At the Shanghai World Expo, the “Zero-carbon Pavilion†from the UK was infinite. With the Copenhagen conference, “low carbon†has become a topic of common concern in all walks of life. Low carbon, environmental protection and energy saving have become common keywords for furniture companies. Low carbon is a life attitude and a life responsibility. We must do our best to make a little bit of life and make ourselves a member of low carbon benefits.
The low-carbon furniture standard "low-carbon furniture" is the first to use environmentally friendly materials, preferably natural environmentally friendly materials. Wood, rattan and bamboo are the most natural environmentally friendly materials, but humans are now ramping down on wood, especially for precious woods such as huanghuali and rosewood. Rattan and bamboo are the best natural materials, especially rattan, which is recommended by the United Nations Environmental Protection Agency as a green and environmentally friendly living room material.
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