Layout design case analysis

Second, typographic design analysis

Here, we will perform process analysis on several examples of typographic design.

1. Case number one

Case 1 is the design of a brochure. The design of the brochure is different from other layout designs. It requires exquisite visual quality and high quality. In layout design, the overall layout is especially emphasized, and the text, pictures, subtitles, etc. on the inner pages must be unique. Frequently, the two-page visual space is a whole, with no boundaries, so that they are consistent and echo each other.

According to the typographical design procedure discussed above, we will gradually analyze.

a. Conceptual sketches for the brochure. The change in picture position is intended to represent the abundance of the whole.

b. The more elaborate design drafts, the layout of the texts, titles and pictures are clear at a glance.

c. The final product, a large area of ​​coffee with two colors of simple and elegant, and the color of the picture is integrated, the overall style is very high, but without losing the atmosphere.

2. Case 2

Case 2 is a poster for a kind of wine. The posters are collectively referred to as posters and posters and belong to outdoor advertisements. The artistic expression of the posters is rich, and they can be posted and repeated publicly. So the soul of the placard is creativity, which can keep the public in sight.

Placard is a form of visual communication. To attract people in seconds and get instant stimulation through your layout, designers are required to be accurate and have a unique layout. Creative form. A poster advertising often involves a series of problems such as conceptual composition, picture graphics, text color, spatial level, etc., and the designer's task is to do a perfect combination of all this, to convey information to people in a proper form.

a. The initial pencil drawing for the poster, using a unique perspective painting, using the bottle as the main object, and adding a rough square box with the word on the sides of the picture, because the designer appreciates that not only includes an item Attract audience design work.

b. Recognize the in-depth description of the composition, many expressions of similar content, and the basic draft of color.

c. The final product, the color, composition and hyperopia effects are very eye-catching.

3. Case three

Case 3 is an example of an invitation design. The function of invitations is to communicate between people, greeting friends on specific days, and inviting clubs or individuals to attend various social occasions. For example, meetings, sightseeing, birthdays, marriages, exhibitions, etc. have become common media forms in social etiquette.

a. This is a few pencil sketches drawn by the designer for his simple conception. The position of the pattern and text is generally set, and the overall style is emphasized.

b. Color samples produced based on the ideas in the sketches.

c. This is a correction of the text and fonts in the work. It also includes the location of the text, the thickness of the wireframe, and so on.

d. Design the final effect, and the actual situation is very clear. (text/wood)