The integrated stove has been developed since 2003 and has been in the past 10 years. However, there are not many enterprises with real independent innovation ability in the industry. More are the methods of purchasing and renovating the product, emulating the appearance and slightly improving the structure. For sales, the industry lacks core technology products. At the moment, many integrated stove companies have felt that a fierce price war is coming, and labor costs are rising, making enterprises face enormous pressure to survive. In the face of the current predicament, everyone will discuss the innovative design road of integrated stove enterprises.
First, develop a design strategy
At present, the home appliance industry in which the integrated stove is located basically goes through the following stages of development:
OEM stage: At this stage, most companies are in the initial stage, mainly to undertake processing orders for brands in the industry, with few or no own brands.
ODM stage: Most enterprises began to explore the enterprise development model, digest and absorb other advanced products, turn leading design into their own core competitiveness, make existing products stand out, and introduce brand strategy.
OBM stage: The company officially introduces the brand strategy, and the construction of the brand image is valued. The brand is carried by the product. The individual marketing propaganda cannot completely establish the brand system of the enterprise. The quality and design of the product is the main body of the brand system.
OSM phase: This phase emphasizes strategic management, focusing on creativity and innovation. Enterprises continue to provide differentiated products to meet the needs of specific users, and for a company to enter the global brand strategy stage.
Positioning determines the value, so the integrated stove enterprise must formulate the corresponding design strategy according to its own development stage. Developing a strategy is not a day's work and must be invested in the long term. It would be unwise to only look at the actual things and then invest accordingly.
Second, the use of excellent design talent
John, the father of the creative industry. Hawkins said: "Innovation, in fact, is mainly how to manage creative talents who can generate good ideas, and then make these ideas recognized and benefit." A good management system is like a perfect symphony, and the key person who leads the way is the command. Family. The commander can integrate the relevant resources with specific strategies for the company, clarify all the things that should be done, order them, and inject the power of guidance and promotion, and finally achieve the goal. An innovative design manager can be responsible for those who understand management, have interdisciplinary experience, and are interested in design.
Design talents should have two qualities, the first is communication skills. In daily work, a good idea is often bound by a lot of communication and communication skills in the final statement, which makes the evaluation effect greatly reduced. In the same sentence, the audience will have a variety of understandings due to the influence of their respective knowledge systems, values, etc., especially for a brand-new concept, how to get the management's approval through reasonable communication, and finally get financial resources. Support is a crucial part of design management.
The second is teamwork. Many industrial designers believe that they are an artist, and neglecting industrial design is actually a team-fighting subject. The result of single-handedness is likely to be that no one cares about the product. Designers must understand the various aspects of the company's branding, marketing and operations to be able to truly implement the design strategy into the company's business objectives.
Integrated stove industry innovative design rumors
1. Pass the correct value to the right people and pass it on to the right customer.
2. In the current world, space is getting smaller and more unique. In the design structure of the product, we must maximize the use of space.
3. Design a concept and direction for the design team to ensure that the different team designs are in line with this trend.
4, a high-end product, not only reflected in the price, more important is how to bring more value to customers through reasonable prices, how to reflect more features and design aesthetics.
5. Provide users with easier-to-use technology when they use it. On the technical level, they can bring a richer experience to customers and enjoy a richer kitchen life experience in a simpler way.
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