According to the data analysis of the office furniture industry in recent years, the market of the office furniture industry is increasingly inclined to individualized development. With the rapid growth of the new generation of consumer groups after the 80s and 90s, personalized custom office furniture and intelligent office furniture meet the trend of the times, meet the requirements of modern young people to admire their individuality and show their self-glamour, and ushered in high-speed growth. .
In the era of big data, the office furniture industry will develop in the following direction: traditional office furniture enterprises will change marketing methods and business ideas. After years of development in China's office furniture industry, office furniture enterprises have been no small Achievements, China is already one of the largest producers and exporters of office furniture. Because of the regional restrictions of the office furniture market, the traditional office furniture industry is basically saturated, and it is urgent to develop new sales channels. With the improvement of the logistics system, the e-commerce of large-sized goods such as office furniture is the trend of the times. And the market for e-commerce is global, so many office furniture businesses will step into e-commerce.
And those companies that insist on traditional office furniture will be eliminated. However, even the development of e-commerce is unstoppable. For the traditional office furniture enterprises that want to e-commerce, when they are testing the water and electricity business platform, they hope that enterprises can do a good job in early investment, logistics, and standardization. Office furniture products will be lazy and inert to the development of intelligent people. A celebrity has said that many patented products are invented by lazy people, because lazy people are too lazy to do things, but have to do it, so Instead of inventing something. The concept of smart furniture has already been rumored, but in reality, American movies are often seen. The combination of intelligent furniture products breaks the traditional furniture combination mode. The furniture products are no longer determined by the manufacturers, but are freely combined according to the preferences of the customers and the actual situation of the family and the office. The wisdom is integrated into the furniture, making the furniture intelligent. And fashion, is the development trend of the future furniture, it is worthy of attention.
The potential of personalized custom office furniture is huge. The quality of office furniture in the domestic market is uneven. The product design styles are similar and imitated. As a result, the similarity of products is very high, especially in office furniture in office buildings. The same is true for young people nowadays. At the same time, due to the lack of design talents, many office furniture companies have no creativity in the development and design of new products. They cannot grasp the eyes of consumers, or some enterprises are short of capital investment. , brand awareness is poor. So now more and more companies are launching personalized customization services, or companies that specialize in providing customized services.
For the new generation of consumers, the unique and personalized more highlights the personal taste and charm, but also the combination of office space and family space, so custom office furniture has become the industry's most developed Industry opportunities. More attention to comfort and health For office workers, there are two points per day, office and bedroom, while the time in the office is the longest, sometimes going to work one day, backache, so the height of the table and the chair The comfort is very demanding, which requires the company's product designers to have a certain knowledge of the structure and ergonomics of the human body in order to design a comfortable table and chair that fits the human body. Customer attention to office furniture has also increased to safety, environmental protection, health and personality, not just price and aesthetics.
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