Ice and snow season did not heat up outdoor clothing Date:2016-11-03 15:53
As the weather gradually gets colder, many citizens have put plans for skiing out on the agenda. In recent years, the number of outdoor sports such as skiing has gradually increased. The reporter learned that outdoor sportswear and outdoor supplies in major shopping malls in Jilin City are also highly sought after.
A few days ago, reporters learned from major shopping malls in Jilin City that the business of outdoor malls and sports goods stores was booming. The discounts of many well-known brands were very attractive, and many citizens purchased ski equipment.
In an outdoor sportswear store, Ms. Wang, a citizen of clothing shopping, smiled and told reporters that she had to get ready for clothes when she went out to play. She had a good mood, and she could take good-looking photos!
In an outdoor sports area of ​​a shopping mall, the reporter saw a lot of people who came to buy outdoor equipment. The well-known outdoor professional brand has been completely new, and all kinds of eye-catching outdoor costumes have appeared in full. At the same time, many styles also introduced ultra-low discounts, the new 70% to 90% off, 30% discount on promotional items to 50% off.
A store floor manager told the reporter: As the snow season is approaching, the public’s demand for outdoor supplies is growing stronger, and outdoor product sales have more than doubled in this period. Currently selling well is Jackets, sports suits, hiking shoes, in addition, mountaineering bags, ski poles, ski goggles, moisture pads and other outdoor equipment also sell well.
The reporter learned from the visit that many outdoor sports brands have escaped the limitations of the previous outdoor sportswear design. The winter outdoor apparel design style is somewhat fashionable and the colors are more dazzling.
A person in charge of a shopping mall outdoor apparel sales area told reporters that in the past, many people felt that outdoor products were only for outdoor sports professionals. As more and more citizens took part in tourism and outdoor leisure activities, outdoor brands came The more grounded the gas, began to take the casual style, pay attention to the comfort in the sports and design sense of fashion, color, so outdoor clothing has become a must-have item for everyday wear.
Industry insiders believe that the diversity of outdoor sports determines the difference in outdoor product consumption. Professional outdoor people choose a brand and product with a strong technical background. For example, sports watches with GPS positioning and navigation functions and concept-based smart watches based on wireless sensor networks, mobile computing and cloud computing and other Internet-related technical systems, these products ensure the safety of consumers in various harsh environments. .
At present, the domestic outdoor industry has gradually changed from a specialized market to a public demand market. Some outdoor products featuring leisure and outdoor activities have become the mainstream of domestic and outdoor industry development. The broad positioning has also brought about a wider range of consumer groups.
For the outdoor community, outdoor experts recommend that ordinary consumers who buy shopping for the purpose of experiencing activities should use necessities such as a pair of good hiking trekking shoes, sun protection products, and light backpacks; they should be interested in outdoor activities and have an activity plan. Ordinary consumers can assist some essential items according to the actual situation of the event.
Jilin City People's Broadcasting Station integrated broadcast report.
As the weather gradually gets colder, many citizens have put plans for skiing out on the agenda. In recent years, the number of outdoor sports such as skiing has gradually increased. The reporter learned that outdoor sportswear and outdoor supplies in major shopping malls in Jilin City are also highly sought after.
A few days ago, reporters learned from major shopping malls in Jilin City that the business of outdoor malls and sports goods stores was booming. The discounts of many well-known brands were very attractive, and many citizens purchased ski equipment.
In an outdoor sportswear store, Ms. Wang, a citizen of clothing shopping, smiled and told reporters that she had to get ready for clothes when she went out to play. She had a good mood, and she could take good-looking photos!
In an outdoor sports area of ​​a shopping mall, the reporter saw a lot of people who came to buy outdoor equipment. The well-known outdoor professional brand has been completely new, and all kinds of eye-catching outdoor costumes have appeared in full. At the same time, many styles also introduced ultra-low discounts, the new 70% to 90% off, 30% discount on promotional items to 50% off.
A store floor manager told the reporter: As the snow season is approaching, the public’s demand for outdoor supplies is growing stronger, and outdoor product sales have more than doubled in this period. Currently selling well is Jackets, sports suits, hiking shoes, in addition, mountaineering bags, ski poles, ski goggles, moisture pads and other outdoor equipment also sell well.
The reporter learned from the visit that many outdoor sports brands have escaped the limitations of the previous outdoor sportswear design. The winter outdoor apparel design style is somewhat fashionable and the colors are more dazzling.
A person in charge of a shopping mall outdoor apparel sales area told reporters that in the past, many people felt that outdoor products were only for outdoor sports professionals. As more and more citizens took part in tourism and outdoor leisure activities, outdoor brands came The more grounded the gas, began to take the casual style, pay attention to the comfort in the sports and design sense of fashion, color, so outdoor clothing has become a must-have item for everyday wear.
Industry insiders believe that the diversity of outdoor sports determines the difference in outdoor product consumption. Professional outdoor people choose a brand and product with a strong technical background. For example, sports watches with GPS positioning and navigation functions and concept-based smart watches based on wireless sensor networks, mobile computing and cloud computing and other Internet-related technical systems, these products ensure the safety of consumers in various harsh environments. .
At present, the domestic outdoor industry has gradually changed from a specialized market to a public demand market. Some outdoor products featuring leisure and outdoor activities have become the mainstream of domestic and outdoor industry development. The broad positioning has also brought about a wider range of consumer groups.
For the outdoor community, outdoor experts recommend that ordinary consumers who buy shopping for the purpose of experiencing activities should use necessities such as a pair of good hiking trekking shoes, sun protection products, and light backpacks; they should be interested in outdoor activities and have an activity plan. Ordinary consumers can assist some essential items according to the actual situation of the event.
Jilin City People's Broadcasting Station integrated broadcast report.
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