The mahogany furniture was popular among folk collectors because it was used by the royal family of the Ming and Qing dynasties. Due to the scarcity of raw materials, the price of mahogany furniture has soared in recent years, and a set of tens of thousands or even millions and ten million yuan.
However, the local mahogany furniture store in Wuhan, some of which are guaranteed to be maintained, and some sales are zero -
The mahogany furniture is sought after by the folk collectors because it is the royal family of the Ming and Qing dynasties. With the rising popularity of mahogany furniture collection and consumer markets, coupled with the growing scarcity of raw materials, the value of mahogany furniture has soared. From the 1980s to the present, some prices have risen nearly a thousand times, and a set of mahogany furniture has moved millions and ten million yuan. The mahogany market seems to be getting more and more prosperous. However, the mahogany market in Wuhan is not as prosperous as people think. Many mahogany stores are guaranteed to be maintained, and more are bleak. So, what happened to the mahogany market in Wuhan? What is the feeling of redwood not "red"? Recently, the reporter conducted a field visit to a number of mahogany shops in Wuhan's three towns.
The business has been bleak for three months and has not yet opened.
At 10:30 am yesterday, the reporter walked into a large home market in Hankou. It is understood that there are five major redwood brands on the third floor of the market. The reporter went to the Mingjia Redwood Store to see that there is only one salesperson in the nearly 400 square meters mahogany furniture store. The salesperson said that it is rare for a customer to come to the store one day.
Ms. Xu, the person in charge of the sales of Mingjia Redwood Store, told the reporter that Mingjia Redwood has stores in Beijing and Shanghai, and sales in Beijing and Shanghai are very good. Ms. Xu said, but since the opening of the store in Wuhan on December 23 last year, basically no order has been issued, and only a small stool of about 1,000 yuan has been sold.
The reporter has walked into the other four mahogany stores - Dai Weihong, Fenglin mahogany, year-old red, full house red, and the scenes seen are basically the same. “The five stores here are the red mahogany stores every year. There was a little sales during the opening of the business, and there is basically no sales at the moment.†Ms. Xu of Mingjia Redwood Store said, “The monthly rent and labor costs of our store, It’s about fifty or sixty thousand yuan, but it’s been more than three months now, and it’s not yet open.â€
The day before yesterday, the reporter visited the "Yupinhong" mahogany furniture company located on Youyi Avenue. The owner of the store, Zhang Jinde, bluntly said: "The sales situation of the mahogany market, there is now a survey result, Wuhan ranks second in the national capital city, I agree with this result!"
Zhang Jinde said that he entered Wuhan from Suzhou in 2010 and opened four stores in Wuhan, which are located in Baishazhou, Hankou Hanxi, Hanyang and Wuchang Friendship Avenue. Among them, the independent store on Friendship Avenue has the largest area. Thousands of square meters, other stores also have a few hundred square meters, but the total sales of the four stores last year added up, only seven or eight million. "According to the scale of saying that I am in a market such as Wuhan, the annual sales are at least 20 million or more, but the current sales performance is far lower than our estimate, and now it can only be considered at a loss." Zhang Jinde said.
Redwood "water is too deep" is the culprit?
Regarding the downturn in the Wuhan mahogany market, Li, the head of Midland Furniture Co., Ltd. Wuhan, also agreed. “Wuhan’s mahogany market is really too difficult to do!†Manager Li lamented, but she said that “America†is a direct store of Shenzhen manufacturers and has made a good reputation in Wuhan, so in two years. In half of the time, the company has opened four stores in Wuhan. "I can't tell you the full year's performance, but I can say that four stores have opened four stores in two and a half years. The business is relatively good!"
Yesterday morning, the reporter came to the "Medical Redwood" opposite Happy Valley, and Xiaolan, who is in charge of sales, said, "It turns out that the elderly are usually buying mahogany furniture. The biggest feature now is that the mahogany customers are gradually younger." Xiaolan I told reporters that a couple of couples in their 40s had come a few days ago. They had not even set a few days in the store. Later, their 20-year-old sons followed and pointed to a set of mahogany. The sofa and a set of dining tables, directly slap the board, totaling more than 400,000 yuan, and to her amazement, this young man is very knowledgeable about mahogany, and he knows very well. This made the mahogany operators see hope.
The mahogany shop has four floors and an area of ​​several thousand square meters. The products include bookcases, dining tables, beds, screens, etc., ranging from tens of thousands to several million yuan. “We mainly do high-end in Wuhan!†The person in charge of the store introduced that the value of mahogany furniture is mainly reflected in materials, workmanship and brand. The materials are different and the price is different. “For example, African mahogany and Laohong mahogany have similar textures, but the price of raw materials is 20 to 30 times different. If processed into finished products, the value is of course even more different. Because the prices of different materials are ten or twenty times different. Even hundreds of times, and huge profit margins, has led some manufacturers to shoddy, to fake the truth, to profit from it.
"This is the place we hate the most, the mahogany water is too deep! Many people buy mahogany are fooled, so they are afraid to buy! This is one of the main reasons for the redwood market to be deserted." The head of the store said, "So I told my staff that the customers who came to my store should not only sell their products, but tell customers how to identify true and false mahogany, and finally let them identify themselves."
Mahogany furniture is the "cheapest furniture"
The redwoods in the Wuhan market are not red, mainly because of the integrity? Li Shaohu, secretary-general of the Hubei Redwood Furniture Association, said: "Not necessarily." "The development of any industry requires the support of the industry, and the sales of rosewood are the same." Li Shaohu said that Hubei lacks the producer of redwood, the province has the ability to produce There are less than 10 companies in Hongmu, and hundreds of thousands of manufacturers of mahogany brands are located in Jiangsu, Nanjing, Shenzhen and other places. Like Changshu in the hometown of Chinese redwoods, some towns all produce mahogany. Compared with the city, Wuhan's mahogany can be “redâ€.
There is another reason why redwood is not red. The reason for the consumption of Wuhan citizens has not kept up. Li Shaohu said that when some people talk about mahogany, they will feel that they are hundreds of thousands and millions of yuan. However, in fact, the national mahogany standard stipulates 5 species, 8 categories and 33 kinds of wood species, and many varieties are also very cheap.
“In fact, mahogany is the cheapest furniture.†Li Shaohu said that a set of leather sofas is several thousand yuan, and it will be broken in a few years or ten years, and a set of mahogany furniture can be used for generations or even generations, and mahogany. Not all of them are hundreds of thousands, millions, and thousands or tens of thousands. If you add years of use, isn't mahogany the cheapest furniture?
There is another reason why the Wuhan mahogany market is not booming. Li Shaohu believes that there are not many large mahogany brands like Wuhan in the United States. In order to keep the Wuhan mahogany market booming, in addition to the concept of the people to follow, the relevant departments of Wuhan should also introduce some well-known mahogany brands in Wuhan. The rosewood sellers should also unite to suppress fakes and sell in good faith. Don't always let the people go to be experts and identify the authenticity and quality of the products.
â—Notes on buying mahogany furniture
1. Smell smell: Most of the wood furniture sold on the market, except for all solid wood furniture, has wood-based panel parts. Therefore, you should especially smell when you buy. If you make people cry and sneeze, it means that the formaldehyde emission of the furniture is relatively high and there may be problems.
2. Look at the report: The consumer asks the dealer for a quality inspection report to see if the amount of formaldehyde released from the furniture is within the limits allowed by the standard. National standards stipulate that the amount of formaldehyde released in wooden furniture should not exceed 1.5 mg per liter. If the purchased wood furniture exceeds the standard, do not buy it.
3. Signing the contract: When purchasing the furniture, the customer should sign the "Furniture Sale Contract" and write the environmental protection clause into the contract.
4. Invoicing: Now there are a lot of consumers who are tempted by dealers' low prices, take white bars, receipts, etc., and when they complain about quality problems, such informal invoices are often difficult to Effective evidence, so to buy furniture, the dealer must issue a formal invoice.
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