Wenzhou, the reporter of the Times, reported that the sponge has risen by 65% ​​in one month, wood such as oak and white wax has risen by 30%, and zinc alloy has risen by 70%. Since the fourth quarter of this year, the main manufacturing of wood, sponge and chemical fiber has been made. The raw materials have risen sharply, causing the pressure on furniture companies in Dongguan and Foshan to soar, and they have to issue goods to dealers for price increases. Is the retail price of furniture shopping mall terminals rising? The reporter recently visited the market and found that despite the high cost pressure, the actual price of the Guangzhou furniture store terminal did not show significant fluctuations.
The price of main raw materials for furniture has soared
The reporter learned that since September, the raw material of sponge upstream, which is the main material of soft furniture such as sofas, has continuously increased in price. The sponge raw material “polyether polyol†has risen by nearly 4,000 yuan per ton, and the domestic TDI (toluene diisocyanate) price has been from March. The 1700/ton has soared to 5,500 yuan/ton in November. Chen Peisen, chairman of Foshan Sensheng Furniture, told reporters that the price increase notice from many upstream raw materials companies such as Suifeng Sponge Factory, Weibao Leather Factory and Chongqing Shixin Packaging showed that the TDI price rose to 5,000 yuan/ton in October. In September, it rose by 65%, directly affecting the cost of the sofa of 600 to 1,000 yuan / set. In addition, the imitation leather increased by 0.4 yuan per yard, and the non-woven fabric was raised by 500 yuan/ton. "For solid wood furniture manufacturers, the most important cost is the cost of wood. Since the second half of the year, the price of ash, oak and other wood has also increased by more than 30%." Chen Peisen told reporters.
Chen Jianjing, vice chairman of Guangdong Huasheng Furniture Group, also said that the price of the main raw material solid wood of Huaying Furniture has increased by 20% to 30%, and the increase of zinc alloy has reached 70%. At present, the Guangdong market is 2.15 ~ 3.05 meters long, 1 ~ 2 inches thick, FAS grade red oak offer 6200 ~ 8700 yuan / cubic meter, the ordering cost increased by about 8%. In addition, Southeast Asian timber prices have risen by 30% in the past week.
Luo Li, the person in charge of Dongguan Novartis Furniture, told the reporter that the raw materials of the furniture industry have increased greatly this year, not only the production materials such as wood and sponge, but also the packaging materials such as cartons have risen sharply. “The price of cartons received in the second half of the year has risen four times in a row, and the cumulative increase has reached about 50%.â€
Some companies have raised their prices slightly
For the furniture industry, the price of wood, sponges and upstream metal materials has skyrocketed, and the impact is obvious. Luo Li told reporters that because the price increase of raw materials is too large, it is difficult for Novartis Furniture to pass the cost pressure to the downstream even if the price of the product is raised. "Some raw materials have doubled, but our products are impossible. If we want to completely pass the cost of rising raw materials, the original set of sofas sold for 10,000 yuan, and now we have to sell 20,000 yuan, is it possible?"
However, in the face of soaring raw material prices, some Dongguan furniture companies have to choose price adjustments. “In fact, after the start of the price hike of raw materials, we have already raised the price. The price of all products has increased by about 5%.†Zhao Jiaxuan, vice chairman and president of Dongguan City Window Furniture Co., Ltd. bluntly said that the 5% increase can only be Slightly relieve stress and not solve the underlying problem. "We have to adjust the price of the product from January 1, 2017." Chen Jianjing also quite helplessly explained, "There is no way, raw materials suddenly rise too much, if you do not raise the price, you will lose money."
Dealers compress profits and maintain sales In the case of upstream raw material suppliers and furniture manufacturers have raised prices, how do downstream furniture stores and brand stores deal with it? The reporter visited the market and found that there were no obvious price increases for many specialty stores such as Sensheng, Changshi, Musi, Styroland and Kaitu.
Mori Sheng Furniture Guangzhou dealer Huang Mingsheng reluctantly told reporters that the factory issued a price increase notice, which led to a sharp rise in the price of goods, but it did not dare to rush to raise prices, and can only continue to reduce profits. The reason is that the market is fiercely competitive and supply exceeds demand. Huang Mingsheng calculated the account for the reporter: the gross profit of a set of solid wood furniture is about 40%, except for 15% of the store rent, 10% of the shopping guide salary, 8% of the logistics warehouse, and the net profit is less than 10%. "And the consumer's intrinsic impression of the furniture industry is not changed. If you don't move, you will cut a two-fold, three-fold, and the special price will also cut a waist."
Facing the current situation, Zhou Xiaojuan, head of Jinhaima Home Huangpu Avenue Store, told reporters that under the Internet consumption habits, consumers always hope to spend less money to buy the most cost-effective furniture and enjoy the unrestricted return service, consumers. The cost of default on furniture consumption has decreased, and the cost of after-sales service for furniture stores and furniture dealers has increased. "We call for a standardized price system and insist on providing consumers with similar services for Tmall Taobao. There is no reason to return and exchange services. Rational rational bargaining, rational rights protection."
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