Five principles of creative design

1, practical principles:
After understanding the known information, open the wisdom thought. Must have the patience to explore the consumer, market conditions, detailed description of the product and formulated advertising strategies. Don't let customers feel that our ads are advertisements made by laymen.

2, the principle of bone:
Every creative person is eager to make a name and a good advertisement. Personal talent is the key. Can customers accept and personal opportunities are also factors. Regardless of whether your talent is buried or not, whether you think you are ordinary or not, since you have chosen the industry of creativity, you must have the ethos of "everything else that comes to mind, I don't!" The purpose is to inspire yourself to surpass the level and to avoid meeting your own creative inertia of 60.

3, the principle of efficiency:
Since creativity is a subjective thinking product, if you spend your time thinking about an idea, it is easy to drill into the corner and unconsciously. Even if the idea is problematic, your subjective attachment to this idea will often hinder the production and acceptance of your other ideas. Other thinking guts. Therefore, when thinking about creativity, you may wish to consider 360 degrees first, to cut into different ideas from different perspectives, and not to worry about the text and visual performance of an idea. Instead, I would like to think more about some ideas and then screen out the best ones for careful consideration. You will find that this principle of seeking first and then seeking refinement will make you think twice when you think of creativity.

4, room principle:
There is no doubt that creative people are seeking good psychology. Generally, they are not in the final minute. However, there is no time to amend the problem until it is discovered. So we set up a "creative review meeting" to approve creative concepts and creative drafts in advance of proposals. So under normal circumstances, any idea should leave a two-day cooldown on the time flow to reflect and make decisions.

5. Responsible principle:
There is still a long way to go between ideas and implementation. Many ideas are not problematic when they are converted into design drafts, but they cannot be completed at the time of implementation because of technical limitations or budgetary constraints. When estimating the implementation factor, there will be a lot of trouble in the later period. Remember: Think of ideas that you want to sell out and do it out