The 21st Chengdu Home Furnishings and Home Improvements Fair will be held on December 9th at the New Century International Convention and Exhibition Center. The products of this exhibition will cover the fields of home decoration design, closet wardrobe, wooden door floor and custom furniture. It will provide a one-stop professional communication platform for enterprises to develop terminal market and enhance brand influence, and further promote the rapid development of China's furniture industry.
With the continuous improvement of the living standards of our residents and the acceleration of urbanization, the improvement of residents' quality of life has brought more new space to the furniture industry. The furniture products have evolved from the initial satisfaction of basic functional requirements to the current aesthetics and versatility. Personalized needs. The data shows that the market size of China's building materials and home furnishing industry reached 4 trillion yuan last year, of which the market size of customized cabinets exceeded 100 billion yuan, and the market size of customized wardrobes reached more than 50 billion yuan. At present, the penetration rate of the entire custom furniture market in China exceeds 30%. Compared with the market penetration rate of nearly 70% in foreign countries, there is still much room for improvement in China's custom furniture market.
Custom furniture is a product that combines individualized design with industrialization, standardization and large-scale production. It has the advantages of tailor-made, space-saving, overall sense of health, environmental protection, etc. It can satisfy consumers' overall layout and design of human space. And other needs. Customized furniture takes into account individualized design and large-scale production, so it is significantly superior to traditional furniture production mode in terms of product supply chain efficiency and quality, and will accelerate the replacement of traditional furniture industry in the future. At present, custom furniture has become the fastest growing micro-molecular industry in the furniture industry. Last year, China's custom furniture market was about 158 ​​billion yuan, and it is expected to maintain a growth rate of more than 20% in the next few years.
From the perspective of sales channels, as the online shopping market continues to mature, moving closer to the Internet will become a new direction for the development of the commercialization model of the furniture industry. At present, most online home improvement product marketing channels are mainly completed through O2O. Through online drainage and offline experience consumption, product sales are completed. The large-scale furniture chain model that relies solely on offline stores will be gradually eliminated, and the expansion of online sales channels will become The future development of the industry. According to the "2015 China Building Materials and Home Furnishing Industry Development Report", the Internet penetration rate of China's building materials and home furnishing industry last year was only 3%. In the first half of this year, China's online retail sales accounted for 11.6% of the retail sales of social consumer goods, which means the Internet penetration of the retail industry. The rate has exceeded 10%, far higher than the furniture industry, and the penetration rate of online furniture is expected to gradually increase in the future.
In recent years, the furniture manufacturing industry has entered a low threshold, and domestic SMEs are the mainstay. However, there are high hidden industry barriers in the custom furniture industry, mainly in terms of brand and management. In terms of brand building, with the increasing popularity and concentration of leading brands in the industry, some consumers will form a habit of directed purchase. In terms of management capabilities, the custom furniture industry covers one-stop services from product design, production to installation, placing higher demands on the company's big data processing, flexible production, service and management capabilities. In the future, companies with brands, channels, products, scale and capital advantages are expected to occupy more market share.
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Yangjiang Etina Houseware Co., Ltd. , https://www.stjsrobot.com