With the continuous improvement of domestic consumption level and the enhancement of consumer awareness, new POS machines are constantly coming out in the market. According to the incomplete statistics of China pos machine network in recent years, the Chinese POS machine industry is growing at an average rate of 15% per year. The latest system and the most user-friendly design are the selling points of new POS machines.
Although the market is highly differentiated, the high-level market has a stable appreciation space every year. The low-end POS market has entered the Warring States era.
China POS network reporter thinks that there may be the following reasons:
First, the industry is growing slowly and the competition for market share is fierce;
Second, the number of competitors is large, and the amount of competitiveness is quite equal;
Third, the products or services provided by competitors are roughly the same, or only show little difference;
Fourth, some enterprises have expanded their production scale for the benefit of economies of scale. The market balance has been broken, and there is a large surplus of products. Enterprises have begun to resort to price-marketing.
It can be seen from the data analysis of various aspects that product homogeneity is serious and price competition is fierce. It led to competition within the industry. In order to change this situation, most companies have begun to change. Combined with the current trend of technology, touch screen devices have been put on the screen.
The more user-friendly and convenient operation makes the system recognized by more companies. In 2012, the POS machine market reached another high tide.
Today's first-tier cities are full of supermarkets and catering companies, and large POS companies are occupying this area, such as fish. In order to expand more survival paths, retail companies have now set their sights on second- and third-tier cities.
In the second- and third-tier cities where smoke is pervasive, as long as the scale effect is formed, a large amount of profits can be earned. This is an indisputable fact. Even some enterprises that do chain supermarkets in the urban-rural integration department can earn the same amount of money. Undoubtedly, for the POS machine manufacturer, it is a super blue sea.
With the improvement of people's living standards, the purchasing power of residents in second- and third-tier cities has increased, and the commercial outlets in first-tier cities have become saturated. The relevant policies in the current urbanization process in China are also inclined to small and medium-sized cities and inland cities to a certain extent. It is not surprising that retailers and brands have provided a good investment environment, and major retail companies and brands have poured into second- and third-tier cities. With the emergence of new regions, the competitive landscape of major retail companies has become more complicated. This has led to customers being more sensitive to purchase prices and unable to define their own demand goals.
When customers are hesitant, the emergence of e-commerce has caused a certain impact on the traditional retail industry.
E-commerce is the cost and price. When more and more consumers choose e-commerce such as Taobao Jingdong, the traditional retail industry faces a huge impact. The cost of labor and labor costs are the weaknesses of traditional retail industry. The shocks actually include hypermarkets with low prices as the selling point. The rents of shops are also seriously affected by e-commerce. The increasingly prosperous e-commerce industry does not require traditional shops, resulting in a drop in the price of commercial real estate including rents. Traditional retail and commercial real estate are facing a depression as more and more people choose e-commerce. When more and more people choose Haitao, brand agents will be seriously shrunk.
Expert comment: Now the competition is getting more and more fierce, and the products with more homogenization are getting thinner and thinner in the competition. Only by constantly innovating and doing some competitive products can we improve the quality of the products and enhance the company's Competitiveness.
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