With the continuous development of the social economy, people's living standards continue to improve, and the renewal cycle of home textile products is shortened, resulting in continued strong demand. Compared with tobacco, alcohol, digital and other products, the home textile brand really got involved in the gift industry much later, but after the home textile gradually became gift-oriented, it quickly became a hot new favorite. In just a few years , the sales of home textile gifts have increased to about 20% to 30% of the sales of gift companies. Such a large market has created unlimited business opportunities for the development of home textile gift.
Whether it is Beijing, Shanghai or Shenzhen gift exhibition, more and more home textile enterprises have broken through the traditional home textile exhibition thinking, and have established a close communication and cooperation model with the gift exhibition. Home textile is undoubtedly the second only in home. Dazzling star. However, under the important trend of the “new†and “special†in the gift market, it is particularly urgent and important for the home textile industry to highlight its advantages and avoid disadvantages.
Liang Hua, the manager of Hengyuanxiang Home Textiles Gifts Department, described the current performance of home textiles in the gift market with “not warmâ€. He said that at the major gift exhibitions, the "hot" of the home textile industry seems to have passed, and the popularity is slightly more general. The exhibition is an important indicator of the development of the industry. Although it cannot be completely predicted, it can also be seen.
"After all, it is impossible for a company to give employees the same type of benefits for many years. There will always be a mix of gifts, so no one can become a 'competitive general' in the gift market." A glass container sales director said. Although there are some obstacles in reality, it is feasible for home textile products to “take root†in the gift industry. Nowadays, more and more gift companies have slogan "healthy home textile gifts", emphasizing the concept of product health. Healthy home textile gifts are undoubtedly the winners in the gift market. Once the general trend of gift demand is formed, choosing a healthy home textile gift and enjoying a new realm of healthy living will deeply affect the mainstream of the follow-up market.
Secondly, the binding with the building materials, home, wedding and other industries is an effective way for home textile products . The purchase of furniture to send bed products, beds and bedding products will also bring new business opportunities. At the same time, the combination of wedding photography, diamond ring and gold ornaments is also an important opportunity for wedding home textiles. It continues the concept of wedding and expands the festive extension.
Once again, home textile products can explore the differences in channels with home appliances. Home textile products have appeared on the rankings of more and more supermarkets and chain stores. The organic integration with the automotive, financial and other industries will also promote a larger dimension for the home textile gift market.
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