Just after December, the year-end promotion activities of the home building materials industry have been staged. In previous years, home furnishing companies began to promote until Christmas and New Year's Day. This year, with the "Double 12" machine, home sales have a tendency to advance in advance. In addition to discounts, sweepstakes and other activities, the various discounts offered by stores, brands and decoration companies have also made consumers pick the eye. The industry analysts believe that although the need is relatively obvious, but the market competition is fierce, early promotion is also precautions.
Not ending in the end of the year
Although just entering December, some stores have begun the "end of the battle." On December 3-4, Chengwai Chengjia Plaza opened at the end of the year. At the scene, the Stars Avenue 2010 General Third Army Stone Singing, Beijing-based Alliance 22 brands formed a coalition to offer, the store management also launched shopping. Full of gold eggs, building materials hall to launch a single gift, full amount of gifts such as supermarket shopping cards and other gifts. Liu Yang, general manager of the Chengwai Home Plaza Market Operation Center, said: "The sales of the two-day event reached nearly 100 million yuan, an increase of about 15% over the same period of last year. This is the biggest marketing campaign outside the city before the end of this year. Some brands organize their own alliance activities, but the intensity is not so big."
Similar activities are also taking place at other stores. On December 4th, the home of Jinyuan Store and more than 100 presidents of furniture and building materials brand signed the sale. From 4 pm to 9 pm on the same day, sales exceeded 47 million yuan. According to reports, the event participated in the category, the number of brands, the intensity of discounts, and the high level of enthusiasm of merchants were the first for Jinyuan. Each brand merchant launched a large-scale preferential policy during the event, which is also for the successful completion of this year's results.
In addition to the marketing activities already held, there are many activities in progress. For example, Jimei Home's "Double 12" event, from December 5th to 11th, the consumer can register for the consumer instructor, enjoy the free drip service, and also prepay 10 yuan online to receive "2000". Less 100" coupon. During the event, the “Spike†of furniture and building materials was launched online at 15:00 every day. In addition, Jimei Home's installment services, consumption points redemption gifts and other services are carried out simultaneously. On the afternoon of December 11, the “European EGGER China Banking 20 Years†signing event was held at the Century Home Jinyuan Store. The president of EGGER Overseas Sales and the presidents of the major brands of EGGER Alliance signed the on-site sales and set up a large-scale preferential activities.
The reporter found that the promotion activities of the major stores at the end of the year were short and staggered. In addition to the large-scale promotional activities organized by the store, brand alliances and brand special preferential policies are also carried out at the same time, and in addition to the promotion activities, the special service measures of major shopping malls are carried out at the same time, giving consumers more shopping convenience. From the consumer's point of view, you can choose according to your needs.
Year-end promotions are frequently held
In December, many home improvement companies launched the last major promotion campaign this year. The promotion activities focused on “more affordable in the new yearâ€, and paid the deposits in advance of the year, and the decoration did not increase the price after the year to attract consumers.
For example, Ruibowen Rongfa Decoration has launched the “Cross-year stipulations – the more cost-effective project in the New Year, the more money-saving in the New Year’s Eve†campaign, and the consumption of the New Year’s booking activities from December 3rd to 31st. Those who can enjoy the hot fee offer, the 30,000-40,000 reduction of 1,000 yuan, the signing of 40,000-60,800 yuan, 1,500 yuan, the signing of more than 60,000 yuan, 2,000 yuan (directly from the project payment). In addition to this, you can also enjoy the signing of a hood with a value of 2,000 yuan, a set of stoves, special promotions for the main year, and a management fee of 6.6 fold.
Tiansheng Decoration also held special rewards activities during the Double 12, consumers can pay the deposit in the double 12, and enjoy the double 12 discount after the year. The special offer includes 9.3 fold of the basic part of the package, and the owner's cigarette machine is provided. A set of + gifted air purifiers, a +20 volume of beautiful wallpaper, a gift-to-air air purifier + a gift of Huamai water purifier, a gift of Ou Debao heating 5 + a Huamai water purifier + A piece of Artisan warm bath will be given, and a B-screen curtain will be given for 13 meters + a star-to-air air purifier, and consumers who participate in the Double 12 Promotions can enjoy the exclusive customization of the VR panorama.
At the end of the year, the home improvement company's preferential activities were frequently held. The reporter noticed that in order to attract consumers who plan to decorate next year, some home improvement companies' promotions even reached the biggest promotion in 2016. Strength.
Jiang Hong, general manager of Jingxing Decoration, said that from now until December 31, Jingxing Decoration’s “Annual Special Promotion†event was launched. This is the most exciting promotion of Jingxing Decoration this year. The activities include half price renovation. , labor, materials, package main materials, water and electricity, free of management fees, and wooden doors are not limited to count, cabinets are not limited to meters, floor tiles are not limited. At the same time, the consumption of the full consumption of 69,800, the reduction of 30,000 yuan, consumption of 89,800, the reduction of 40,000 yuan, consumption of 109,800, the reduction of 50,000 yuan, the payment of gold to grab iphone7, Ipad, 58-inch TV, washing machine, refrigerator and other preferential methods.
At the end of the year, Dongyi Risheng Express Super Home launched a network exclusive, 16998 yuan event, online booking can be exempted from 3000 design fees, paying a deposit of 2,500 yuan for the whole house hydropower design and 2610 yuan for the whole house plan. Signing a contract to give a discount of 5,888 yuan for three-door wardrobes and 3,000 yuan for cabinets.
Editor in charge: Zhang Qiqi
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