APPE Announces 45% Increase in PET Wine Bottle Production

dispute

Although the PET bottle market has great potential, there are still many controversies in the application of wine. A study released earlier this year by the Academy of Vine and Wine (ISVV) showed that white wines deteriorated in PET bottles for more than six months.

According to ISVV, once the wine has undergone a chemical change, it is easily perceived and emits a “rotten fruit” taste. Experts in the wine industry agree with this view.

APPE, the largest PET bottle manufacturer in Europe, claims that so far this year's PET wine bottle production has increased by 45% compared to 2009. Sullivan Howard, the company's business development department manager, said that the increase in the production of PET bottles does not mean the gradual replacement of glass bottles, but rather supplements the latter.

Targeted market

Howard said: "PET bottles are not easy to break, easy to open characteristics especially suitable for transport and 'easy to drink' market." At present, APPE has signed agreements for the distribution of PET bottled wines with many aviation and railway companies, including Air France and Eurostar.

In France, although the transport market offers some opportunities for the promotion of PET bottles, the huge demand mainly comes from abroad.

APPE said that in terms of Europe, the UK is the fastest growing country for PET bottles, but looking at the world, the biggest buyer is Japan. This year, in order to meet the needs of Japanese consumers, the company has significantly increased the use of PET bottles for Beaujolais new wine.

Francesco Desi Forrest, president of the French company PDG Plastics, confirmed that Japan is indeed one of the countries that have the largest demand for PET bottles.

PET bottles are light in weight, only one-eighth that of ordinary glass bottles. The “carbon footprint” is greatly reduced during transportation, and this article truly provides economic and environmental protection provided by chinabzp.com. In addition, the PET bottle itself is considered a powerful sales weapon. For example, consumers in Northern Europe pay special attention to environmental protection, which makes Scandinavia the most promising market for PET bottles.

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